Social Casino Games

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HomeScandal and GossipWhy Social Casinos Aren’t What They Seem

Social Casino Games Addiction: How a game being played on social media platforms is posing temptations and potential dangers to youth.

Throughout this past decade, we’ve seen an abundance of social casinos available to anyone who’s interested in playing them. This movement was seen as the gaming industry’s answer to the rise of social media, enabling users to partake in their favorite activity – but with a twist.

Social games don’t require wagers and they don’t result in winnings either, making people believe they’re “benign”.

Contrary to popular belief, this doesn’t make them a safer alternative to regulated online gambling. The Canadian Centre for Addiction and Mental Health (CAMH) recently came to a chilling conclusion, which links free social games with onsets of gambling addiction in later life. Isolating and identifying this problem, as they say, might give us more treatment options in the future.

What Are Social Casinos?

Social gaming is basically the activity of enjoying casino games on social media platforms. Facebook is indubitably the biggest name in this niche, as they control over 60% of the market, with Google+ following suit with 20% hold.

Unlike traditional gaming, this particular form gives you the ability to enjoy all the highs and lows of gambling without having money at stake. Whether you choose poker, slots or something else – the approach is the same, only without the money. You can also share your winnings for all your friends or invite other people to square off against you.

At first glance, it seems as if we’re talking about the solution to various forms of addiction. It’s good, clean fun where nobody loses, right? Unfortunately, this is not the case. Scientists have pinpointed social gaming as the most perilous “gateway drug” for kids and adults alike.

How Big of a Problem Are We Talking About?

According to a survey by the CAMH, in which 10,035 high school students participated, 12% of them stated that they partook in social gaming. 37-50% of students who tried both social casino games and gambled with real money showed early-to-advancing signs of addiction. Interestingly, only 10% of those who only gambled with real money showed such symptoms. How?

Most experts blame the lack of limitations. As gambling addiction develops over time, social casino accelerates this process by exposing teenagers to a non-stop barrage of temptations. Money is often an obstacle in other cases, which prevents teens from overly-frequent exposure. Of course, the prevalence of social media has made it harder for everyone to avoid social games and the thrill they provide us with. Before we find a solution, we first must identify the issue at hand.

Where Does the Problem Lie?

To better understand the dangers of this form of entertainment, it’s best to divide the conundrum into three key points:

* Lack of regulation. Unlike traditional online casinos, social casino doesn’t have to abide by the rules imposed by national and international regulatory bodies. They are not required to obtain a license, not to have a certificate of fairness. Basically, operators can do what they want since there is no money involved. This aspect in particular can be detrimental, especially to teenagers.

* False hopes. Without the needed to properly regulate their games, social casinos can give young people a false image of what gambling really is. They win a lot during their first few experiences, making them believe that this crazy luck will somehow recreate their initial streak of success. Instead of replicating the winnings, they start losing money fast. This is especially dangerous to teenagers, who often become stuck chasing this initial high.

* Freemium isn’t free. Despite most social casino games being free, the industry as a whole earns approx. $3 billion on a yearly basis. How is this possible? While you’re not banned from playing for free, you will see that many games involve advertisements such as “LIMITED TIME OFFER: Pay $10 and See How Many Free Spins You Get!” By selling upgrades, bundles and various virtual goods, social casinos give players the opportunity to gain an edge by paying just “a little bit”. However, this often results in the early signs of gambling addiction.

A Direct Approach

So, what can we do to shield children from this peril? To prevent the “normalization” of teens being exposed to gambling, psychologists advise parents to speak to their kids. Before they come in contact with social casinos, they should know that algorithms usually target new players and award them massive winnings, just so that they can keep playing.

Another direct route we can take is to coerce legislators into doing something about this detrimental trend. For too long, operators have been able to escape the clutches of the law because of loopholes which enable social casino games to serve as a dangerous “contact high” for teens around the U.S. Sadly, brands are expected to fight tooth and nail if they feel threatened by any impending legal measures. Before we come to a solution, we have to focus on spreading awareness. It’s the only way to stand a chance.

Social casino games are free-to-play games online, on your phone, tablet or on Facebook that have casino games like slots, video poker, keno, bingo and blackjack. You can play online on your computer or install the game on your mobile device and just start playing casino games!

What makes it a social casino game?

Free Coins

One of the major aspects of a social casino, is that you get plenty of free coins so that you can keep playing your favorite casino games for free. In our games, you get daily coin bonuses, bi-hourly coin bonuses, level up coin bonuses and more, so that you can keep spinning and dealing!

Casino Games

Social casino games also have, maybe obviously, casino games! However, there are differences between games. Our games are unique because they are jam-packed with the same real casino games that you see on the casino floor. Slots from Konami, Everi, and Aristocrat like China Shores, Mata Hari and Buffalo Moon, video poker from IGT like Multi-Strike Poker, and so much more. Most other social casino games give you their own version of famous games, with similar characters and themes, but we go above and beyond to bring you the real thing.

Social Features

What is one of your favorite things about going to the casino? Playing slots with your friends! Our social casinos are no different. You can invite friends to play along with you, gift your friends coins, ask for gifts from your friends if you are running low, and have your own social casino community.

How do I get one of these social casino games?

Many real, land-based casinos have social casinos so that their customers can play their favorite games at home. Choosing the right partner in this kind of endeavor is critical because you need someone who has access to real casino games in the digital world, who can build an amazing app and offer ongoing above-and-beyond support. There aren’t very many app developers who have what it takes to build a truly special social casino game that will take a real, land-based casino’s brand to the next level. A social casino is an extension of your brand, so you want to be very careful who you trust with it.

Here are some things to look for in a social casino app developer:

Have they worked with land-based casinos in the past?
Have they successfully launched social casino games tied to real, land-based casinos?
Do they have partnerships with real casino gaming content providers like IGT, Aristocract, Aruze, Konami and Everi?
Do they know how to tie your loyalty system into the game?
How experienced and proactive is their team?
Are they capable of navigating the gaming laws when it comes to social casino and real money gaming?

Whatever your choice is, your land-based casino brand needs a digital presence that engages your customers in a meaningful way, and social casino apps are the most effective way to do that!